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Hi-Tech store

Hi-Tech store

client


Samsung

agency


Cheil Ukraine

production


MAGAI PRODUCTION

Director


Alexander Stekolenko

DoP


Denys Lushchyk

Samsung outlet store scenery

"New times heart!"

According to the Client’s brief this scenery of the outlet should transmit how Smart Watch Samsung Gear S2 Modern gives your live and your communications new rhythm and emotions. Moderate and cold shades, purity and sterility of a futuristic spaceship are source to the minimalistic forms of scenery interior. Tranquility created by this design gives birth to the energy of the new kind – energy of the novel quality of life. This energy wraps the main hero as soon as he gets out of the outlet with the device he just bought.This project demanded complex approach to this execution: creative integration of outlet’s built scenery (which included led-lit panels of geometric forms and warmth of the finished wooden blocks) with the many external and internal locations.