Gas station
client
Wimm Bill Dann
agency
DDB Russia
production
Famaly/Dago
Director
Louis Pascal Couvelaire
DoP
Maxime Cointe
Scenery in country style made for Wimm Bill Dann
"Healthy bottle for healthy men!’"
Such an interesting task gives the wings to the production designer – his eyes becomes wide open and body gets extra energy. The plot of the TVC puts us into the nowhere of the Wild West where no living soul can be found miles away - only road and hot sun. This scenery has very distinct architecture which is outlined by carefully crafted authentic exterior and interior details and by the props. All this gave the TVC country look and feel. Scenery was built in deserted place far away from big cities and it was additional challenge from the logistics point of view – we had to deliver huge quantities of building materials, props into the wild. Year of production - 2011